A whitepaper on the importance of interactivity marketing. 

Excerpt:

"The future belongs to those who see the value of infusing all of their marketing with interactivity and a memorable user experience. People remember a message when they have made an emotional connection with it, particularly if they participated in an experience around that message. "

View entire whitepaper below. 

Unplugged: Integrating User Experience Design with your Marketing - A Whitepaper (DOWNLOAD)

A white paper on the importance of packaging appearance. 

Excerpt:

"WHAT IS YOUR PACKAGE DESIGN COMMUNICATING TO CUSTOMERS?

In order to successfully sell to consumers, it’s important that you make an emotional connection with them. When shoppers see your brand as the solution to a problem or the fulfillment of a deep desire, they become eager to purchase what you have to offer. "

View entire white paper below. 

Nobody Picks the Ugly Box: A White Paper (DOWNLOAD)