Lover Brand Archetype

“Lovers don't finally meet somewhere. They're in each other all along.”

― Rumi

Without a brand, you’re simply a commodity. Without a strong brand, you’re destined to blend in with the herd.

SEO is evolving, and it’s happening fast.  If your SEO strategy still involves keyword stuffing, buying backlinks, and spamming your website in blog comments, you’re not doing your site or brand any favors. Instead, it’s likely that you’re negatively affecting your search rankings.

An estimated 27,000,000 million pieces of content are shared each day (1) and the typical consumer’s media consumption is expected to average 15.5 hours a day in 2015. (5)

Incredible figures like these have led to speculation and predictions online over recent years that the glut of content marketing will outpace demand and implode on itself. The good news, Content Marketing and the Internet are alive and well, but the pace of content generation demands re-evaluating the efficacy of this strategy.

Top 3 Digital Marketing Trends for 2015 - 2016

2015 may be only a couple of weeks old, but staying ahead of the curve is of utmost importance in the marketing world. Here are three strategies to make sure you’re ready for the challenges of 2016 ahead of time.

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