How Brands Use Emotion to Drive Purchase Behavior

We make thousands of decisions each day. As much as we’d like to think of ourselves as logical and in full control of our decisions, our “gut” reaction often makes the final call and our emotions make the real decision. Research has shown that an emotional response to an advertisement has much more influence on a consumer’s reported intent to buy than does the ad’s content (3-to-1 for television commercials and 2-to-1 for print ads).

Power of Presentation

Few of us received formal art education past Middle School, and fewer of us still work in design, yet we can often tell when something doesn’t quite fit a composition. Likewise, few of us are experts in psychology, but even so, we feel that we can accurately judge people simply by looking at a photo of them. As much as we want to believe that consumers will evaluate us based on our products or our personalities, the harsh reality is that presentation truly is half of the recipe for success. By embracing these subconscious decisions, we can capitalize on basic human tendencies and improve our sales, strengthen our brand, and encourage a positive perception of ourselves by others.

Building Your Brand with the Help of Micro-Influencers

How to Build Digital Word of Mouth Advertising

Today’s marketing and advertising spending is ballooning into astronomical figures. Marketers are forecasted to boost global ad spending this year to $540 billion while the amount invested into total media advertising is expected to reach $200 billion by 2016. Often overlooked for these glitzy media campaigns, word of mouth is still the most effective form of marketing with 92% of consumers believing recommendations from friends and family over brand advertising. Over the past decade, this conversation has spilled into the online world and now the majority of consumers view online reviews left by individuals they’ve never met as highly-credible and important to their decision making process.

Increasing Foot Traffic for Your Restaurant or Cafe

Having a great marketing strategy doesn’t have to mean shelling out big money for the services of a prestigious agency. In our “SMB Strategies Spotlight”, we explore universal methods of taking advantage of modern technology, and getting the most out of the traditional forms of marketing in any industry. With a game winning synergy in place, you’ll be able to gain exposure and stand out in a crowded field. Today, we explore ways of increasing foot traffic to your restaurant or cafe and turning those new customers into loyal patrons.  

Everyman Brand Archetype

“Let every man be respected as an individual and no man idolized.”  

- Albert Einstein

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