5 Pillars of Logo Design - A Checklist:

A logo is like a handshake, get it wrong and your brand doesn't stand a chance. 

The Power of Color

Of all forms of non-verbal communication, color is the most instantaneous method of conveying messages and meanings. With colors you can set a mood, attract attention, or make a statement. By selecting the right color scheme, you can create an ambiance of elegance, warmth or tranquility, or you can convey an image of playful youthfulness.

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