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Building Your Brand with the Help of Micro-Influencers

How to Build Digital Word of Mouth Advertising

Today’s marketing and advertising spending is ballooning into astronomical figures. Marketers are forecasted to boost global ad spending this year to $540 billion while the amount invested into total media advertising is expected to reach $200 billion by 2016. Often overlooked for these glitzy media campaigns, word of mouth is still the most effective form of marketing with 92% of consumers believing recommendations from friends and family over brand advertising. Over the past decade, this conversation has spilled into the online world and now the majority of consumers view online reviews left by individuals they’ve never met as highly-credible and important to their decision making process.

Unmatched Accuracy Unveiled at Impress Communications

Chatsworth, CA – Impress Communications has added a 3rd Bobst Folder-Gluer to its equipment lineup. One of only a handful in Southern California, this machine is capable of producing jobs within precise client-defined tolerances, while maintaining a blistering output, this Bobst EXPERTFOLD introduces a level of efficiency not seen before.

Increasing Foot Traffic for Your Restaurant or Cafe

Having a great marketing strategy doesn’t have to mean shelling out big money for the services of a prestigious agency. In our “SMB Strategies Spotlight”, we explore universal methods of taking advantage of modern technology, and getting the most out of the traditional forms of marketing in any industry. With a game winning synergy in place, you’ll be able to gain exposure and stand out in a crowded field. Today, we explore ways of increasing foot traffic to your restaurant or cafe and turning those new customers into loyal patrons.  

Everyman Brand Archetype

“Let every man be respected as an individual and no man idolized.”  

- Albert Einstein

Marketing to Baby Boomers: 3 Myths and Strategies

With a penchant for the finer things in life, and armed with the money to make them a reality, brands can’t afford to miss out on the opportunity to win over Baby Boomers.

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