emotional experience banner 52015

Bob Hawke, former Prime Minster of Australia, once said, “The things that are most important don’t always scream the loudest”. With so many exciting printing techniques available today, it’s easy to lose touch with the essence of your product by overdoing your packaging and design. Bright colors and patterns can grab a consumer’s attention, but when all your competitors are following the same idea your box can get lost on the shelf.

For years, the common associations of corrugate packaging have been “effective”, but “dull”.  A medium once reserved only for shipping containers is finding a new lease on life.

A meticulously planned marketing campaign and a novel product, although a great combination, isn’t enough to guarantee booming sales numbers. “The last 10 seconds of marketing”, referred to by retailers as the point where a consumer reaches for a product on the shelf, can almost single handedly make or break a sale.  

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