Competition within the digital commerce space is extremely fierce, and when a client from this industry asked Impress to help them with launching a new concept, we knew we needed to make them stand out.
With digital video ad spending expected to double by 2016 to over $8 billion, the client developed an online product research and comparison tool with a library of videos at its core to aid consumers in their product purchasing decisions.
Through advanced printing and an integrated video player we created a single, dynamic touchpoint. Our direct mail piece used these elements to create an overall synergy that mimicked the dynamic and immersive experience of the client’s website.
In what was near unanimous feedback, the recipients used words such as “intriguing,” “novel,” “sophisticated,” and “high end” when describing this mailer and the perception of the brand behind it.