Including animated video on your website or with your product can provide you with a great advantage over you competitors that don't. These videos are generally quick, do not require live footage, and are often able to convey complicated subject matter in a simple way.
People are more likely to watch a video than read a lengthy document or website. An animation will not only save your audience time but also make sure your message gets across.
Studies have shown that people are 50% more likely to retain information when it is delivered in both a visual and audio format (such as animated video) than visual or audio alone.