The Power of Color
Of all forms of non-verbal communication, color is the most instantaneous method of conveying messages and meanings. With colors you can set a mood, attract attention, or make a statement. By selecting the right color scheme, you can create an ambiance of elegance, warmth or tranquility, or you can convey an image of playful youthfulness.
Each of the primary and secondary colors carries it’s own connotation and meaning. Does your color scheme match with what each color commonly represents? A color scheme that isn’t in line with your brand message can cause confusion for the consumer. Here’s a link to the psychology and meaning to the main colors.
For some, color matching comes naturally and easily. For everybody else, there are plenty of resources online that can assist in choosing an initial color scheme for a product package, or modifying a color scheme to better align with your brand’s message. Here is a great (FREE) app that can help you pick a color palette that’s as simple as a monochromatic or complementary set, or as complex as a tetrad or accented analogic combination.