Marketing to Baby Boomers: 3 Myths and Strategies

With a penchant for the finer things in life, and armed with the money to make them a reality, brands can’t afford to miss out on the opportunity to win over Baby Boomers.

Hero Brand Archetype

“A hero is someone who, in spite of weakness, doubt, or not always knowing the answers, goes ahead and overcomes anyway.”

— Christopher Reeve

Video Marketing Tips, Strategies, and Tutorial

Changing the oil in a car, setting up pivot tables in Excel, learning to use a pressure cooker, and discovering new SEO best practices. These extremely disparate activities all have one thing in common: most people have no clue how to do them and turn to YouTube to learn how.

Online video is becoming an unstoppable force and a huge tool for businesses to build their brands. Read on as we cover what video marketing is, how to develop your own strategy, and provide a quick tutorial showing you how to produce your own videos!

Personalization Marketing: More Than Simply “Hi, <FIRSTNAME, LASTNAME>”

Imagine you’re browsing the mall for a friend’s birthday. A vendor calls out to you, looking to earn your attention and hopefully a sale. You look at him in shock, not because of his tone or message, but because he addressed you by first and last name. “I’ve never seen this guy in my life, how could he possibly know my name” you think to yourself.

For most people, this situation would be strange and shocking in real life, but it happens all too often in the digital world. Marketing professionals realize the need for tailoring messages to a specific customer, and the majority of them are prioritizing personalization marketing for their own campaigns.

How Two: Pro Video on a Shoestring

In the first of our “How Two” quick tutorial videos, we take a look at how to elevate your videos with minimal expense. Whether you’d like to include a video in an email you’re sending out to clients, want to embed a short video on your website, or anything else in between, we’ll show you how to make your video look better than the average phone recording.

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