emotional experience banner 52015

An estimated 27,000,000 million pieces of content are shared each day (1) and the typical consumer’s media consumption is expected to average 15.5 hours a day in 2015. (5)

Incredible figures like these have led to speculation and predictions online over recent years that the glut of content marketing will outpace demand and implode on itself. The good news, Content Marketing and the Internet are alive and well, but the pace of content generation demands re-evaluating the efficacy of this strategy.

Top 3 Digital Marketing Trends for 2015 - 2016

2015 may be only a couple of weeks old, but staying ahead of the curve is of utmost importance in the marketing world. Here are three strategies to make sure you’re ready for the challenges of 2016 ahead of time.

The Power of Color

Of all forms of non-verbal communication, color is the most instantaneous method of conveying messages and meanings. With colors you can set a mood, attract attention, or make a statement. By selecting the right color scheme, you can create an ambiance of elegance, warmth or tranquility, or you can convey an image of playful youthfulness.

Of the 5 senses, the print marketing industry logically invests considerable time and money developing eye-catching graphics to appeal to the sense of sight. The other senses including smell, hearing, and taste (unless you make a habit of tasting ads for good measure) aren’t as applicable to the print medium. That leaves one more sense that is grossly underutilized: touch.

Reaching the consumer through traditional means is becoming increasingly difficult. With the abundance of mobile devices, easy access to media, and the constant barrage of commercials, consumers are becoming adept at filtering all the advertising "noise" out. Integrated marketing can give you the edge over your competition by using creativity and an interactive element to gain your customer's attention.

©2015 IMPRESS COMMUNICATIONS INC.
Go to top