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Impress Communications Welcomes Xerox’s New iGen 5 to Southern California


Chatsworth, CA – Chatsworth, CA – Looking to expand its lineup of innovative presses, like their custom-configured 8-color Komori, Impress Communications has brought one of the first iGen 5 digital presses to Southern California. The iGen5 builds upon the many digital breakthroughs Xerox has pioneered since the launch of the iGen platform in 2002.

Impress Communications’ New Bobst NOVACUT Pulls Double-Duty


Chatsworth, CA – Impress Communications has added a hulking piece to its production floor, and overall capabilities. Standing at just over 10 feet tall, and nearly 30' in length, Impress’ new Bobst NOVACUT ER is imposing in terms of its physical footprint, and what it can do.

How Brands Use Emotion to Drive Purchase Behavior

We make thousands of decisions each day. As much as we’d like to think of ourselves as logical and in full control of our decisions, our “gut” reaction often makes the final call and our emotions make the real decision. Research has shown that an emotional response to an advertisement has much more influence on a consumer’s reported intent to buy than does the ad’s content (3-to-1 for television commercials and 2-to-1 for print ads).

Power of Presentation

Few of us received formal art education past Middle School, and fewer of us still work in design, yet we can often tell when something doesn’t quite fit a composition. Likewise, few of us are experts in psychology, but even so, we feel that we can accurately judge people simply by looking at a photo of them. As much as we want to believe that consumers will evaluate us based on our products or our personalities, the harsh reality is that presentation truly is half of the recipe for success. By embracing these subconscious decisions, we can capitalize on basic human tendencies and improve our sales, strengthen our brand, and encourage a positive perception of ourselves by others.

Building Your Brand with the Help of Micro-Influencers

How to Build Digital Word of Mouth Advertising

Today’s marketing and advertising spending is ballooning into astronomical figures. Marketers are forecasted to boost global ad spending this year to $540 billion while the amount invested into total media advertising is expected to reach $200 billion by 2016. Often overlooked for these glitzy media campaigns, word of mouth is still the most effective form of marketing with 92% of consumers believing recommendations from friends and family over brand advertising. Over the past decade, this conversation has spilled into the online world and now the majority of consumers view online reviews left by individuals they’ve never met as highly-credible and important to their decision making process.

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