Recent blog posts

Impress Communications Welcomes Xerox’s New iGen 5 to Southern California

 

Chatsworth, CA – Chatsworth, CA – Looking to expand its lineup of innovative presses, like their custom-configured 8-color Komori, Impress Communications has brought one of the first iGen 5 digital presses to Southern California. The iGen5 builds upon the many digital breakthroughs Xerox has pioneered since the launch of the iGen platform in 2002.

Impress Communications’ New Bobst NOVACUT Pulls Double-Duty

 

Chatsworth, CA – Impress Communications has added a hulking piece to its production floor, and overall capabilities. Standing at just over 10 feet tall, and nearly 30' in length, Impress’ new Bobst NOVACUT ER is imposing in terms of its physical footprint, and what it can do.

How Brands Use Emotion to Drive Purchase Behavior

We make thousands of decisions each day. As much as we’d like to think of ourselves as logical and in full control of our decisions, our “gut” reaction often makes the final call and our emotions make the real decision. Research has shown that an emotional response to an advertisement has much more influence on a consumer’s reported intent to buy than does the ad’s content (3-to-1 for television commercials and 2-to-1 for print ads).

Power of Presentation

Few of us received formal art education past Middle School, and fewer of us still work in design, yet we can often tell when something doesn’t quite fit a composition. Likewise, few of us are experts in psychology, but even so, we feel that we can accurately judge people simply by looking at a photo of them. As much as we want to believe that consumers will evaluate us based on our products or our personalities, the harsh reality is that presentation truly is half of the recipe for success. By embracing these subconscious decisions, we can capitalize on basic human tendencies and improve our sales, strengthen our brand, and encourage a positive perception of ourselves by others.

Building Your Brand with the Help of Micro-Influencers

How to Build Digital Word of Mouth Advertising

Today’s marketing and advertising spending is ballooning into astronomical figures. Marketers are forecasted to boost global ad spending this year to $540 billion while the amount invested into total media advertising is expected to reach $200 billion by 2016. Often overlooked for these glitzy media campaigns, word of mouth is still the most effective form of marketing with 92% of consumers believing recommendations from friends and family over brand advertising. Over the past decade, this conversation has spilled into the online world and now the majority of consumers view online reviews left by individuals they’ve never met as highly-credible and important to their decision making process.

Unmatched Accuracy Unveiled at Impress Communications

Chatsworth, CA – Impress Communications has added a 3rd Bobst Folder-Gluer to its equipment lineup. One of only a handful in Southern California, this machine is capable of producing jobs within precise client-defined tolerances, while maintaining a blistering output, this Bobst EXPERTFOLD introduces a level of efficiency not seen before.

Increasing Foot Traffic for Your Restaurant or Cafe

Having a great marketing strategy doesn’t have to mean shelling out big money for the services of a prestigious agency. In our “SMB Strategies Spotlight”, we explore universal methods of taking advantage of modern technology, and getting the most out of the traditional forms of marketing in any industry. With a game winning synergy in place, you’ll be able to gain exposure and stand out in a crowded field. Today, we explore ways of increasing foot traffic to your restaurant or cafe and turning those new customers into loyal patrons.  

Everyman Brand Archetype

“Let every man be respected as an individual and no man idolized.”  

- Albert Einstein

Marketing to Baby Boomers: 3 Myths and Strategies

With a penchant for the finer things in life, and armed with the money to make them a reality, brands can’t afford to miss out on the opportunity to win over Baby Boomers.

Hero Brand Archetype

“A hero is someone who, in spite of weakness, doubt, or not always knowing the answers, goes ahead and overcomes anyway.”

— Christopher Reeve

Video Marketing Tips, Strategies, and Tutorial

Changing the oil in a car, setting up pivot tables in Excel, learning to use a pressure cooker, and discovering new SEO best practices. These extremely disparate activities all have one thing in common: most people have no clue how to do them and turn to YouTube to learn how.

Online video is becoming an unstoppable force and a huge tool for businesses to build their brands. Read on as we cover what video marketing is, how to develop your own strategy, and provide a quick tutorial showing you how to produce your own videos!

Personalization Marketing: More Than Simply “Hi, <FIRSTNAME, LASTNAME>”

Imagine you’re browsing the mall for a friend’s birthday. A vendor calls out to you, looking to earn your attention and hopefully a sale. You look at him in shock, not because of his tone or message, but because he addressed you by first and last name. “I’ve never seen this guy in my life, how could he possibly know my name” you think to yourself.

For most people, this situation would be strange and shocking in real life, but it happens all too often in the digital world. Marketing professionals realize the need for tailoring messages to a specific customer, and the majority of them are prioritizing personalization marketing for their own campaigns.

How Two: Pro Video on a Shoestring

In the first of our “How Two” quick tutorial videos, we take a look at how to elevate your videos with minimal expense. Whether you’d like to include a video in an email you’re sending out to clients, want to embed a short video on your website, or anything else in between, we’ll show you how to make your video look better than the average phone recording.

Packaging and Digital: The Keys to Winning Over Millennials

The baby boomer demographic has long been the sought after segment for nearly all brands and retailers. This is with good reason, as they make up slightly more than a quarter of the U.S. population, but control over 70% of the total net worth of American households. However, it’s expected that by 2017 Millennials will likely be outspending the Baby Boomers.

Caregiver Brand Archetype

“Compassion brings us to a stop, and for a moment we rise above ourselves.”

— Mason Cooley

Max Out your Clients with Minimal Investment

Having a great marketing strategy doesn’t have to mean shelling out big money for the services of a prestigious agency. In our “Small Biz Strategy Spotlight”, we explore universal methods of taking advantage of modern technology, and getting the most out of the traditional forms of marketing in any industry.

Brand Archetype: Jester

“If I can’t dance, I don’t want to be part of your revolution.”

-Emma Goldman

Help! No One’s Sharing My Content!

How to amplify your content when your direct customers aren't sharing it.

5 Pillars of Logo Design - A Checklist:

A logo is like a handshake, get it wrong and your brand doesn't stand a chance. 

Minding the Credibility Gap

How you’re torpedoing your online credibility without even knowing it.

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